‘The Century of the Self’ is an acclaimed and multiple award-winning documentary by U.K. filmmaker Adam Curtis. Split into four, individual 1-hour episodes, and originally aired on BBC, this documentary masterfully describes the impact of Sigmund Freud, the founder of psychoanalysis, his theories on the perception of the human mind and the ways public relations agencies and politicians have used this during the last 100 years for their “engineering of consent”. Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is often seen as the “father of the public relations industry”. However, ‘The Century of the Self’ also asks deeper questions about the roots and methods of modern consumerism, representative democracy and its implications. Furthermore, it questions the modern way we see ourselves, the attitude to fashion and superficiality.
Clip from The Century of Self: The CIA’s ‘humanitarian’ coup in Guatemala and the engineering of public consent
Full length documentary
Part 1-Happiness Machines – 0:00
Part 2-The Engineering of Consent – 0:58:33
Part 3-There is a Policeman Inside All Our Heads, He Must Be Destroyed – 1:57:13
Part 4-Eight People Sipping Wine in Kettering – 2:55:52